Wrogn: A Fashion Journey of Innovation and Edge

Img source- Wrogn.com

Wrogn is an Indian fashion brand co-founded by star cricketer Virat Kohli in 2014. With its quirky name and bold designs, Wrogn quickly became a go-to brand for young, fashion-forward individuals seeking edgy, offbeat styles.

Foundation and Vision

Launched in collaboration with Universal Sportsbiz (USPL), Wrogn was created to cater to the contemporary fashion needs of young urban men. The brand’s philosophy is to challenge the conventional and redefine modern street fashion. Its tagline, "Be Wrogn, Stay Wrogn," embodies a spirit of rebellion, encouraging people to break free from traditional norms and embrace individuality. Wrogn is not just a clothing line but a representation of a lifestyle, aligned with Kohli's persona of confidence and dynamism. Img source- Wrogn.com

Product Range

Wrogn boasts an extensive product lineup that covers various categories of casual menswear. The collection includes:

• T-shirts: A diverse range featuring graphic prints, slogans, and abstract designs.

• Shirts: Available in both formal and casual styles, with distinct patterns, checks, and colors.

• Denim and Bottoms: From ripped jeans to comfortable joggers, the brand emphasizes fit and style.

• Jackets and Outerwear: The brand provides trendy jackets for different seasons, such as bomber, denim, and leather jackets.

• Accessories: Caps, belts, and bags are part of their accessories collection, adding the final touch to outfits.

Wrogn frequently collaborates with global franchises like Marvel, Disney, and Netflix, producing co-branded collections that have become widely popular, especially among young fans of these iconic brands.

Target Audience and Social Media Presence

The brand is primarily aimed at millennials and Gen Z, appealing to those who are adventurous, experimental, and eager to set themselves apart. Wrogn's marketing campaigns are youth-centric, often featuring Virat Kohli himself in high-energy, visually captivating advertisements.

Wrogn has a strong presence on social media platforms like Instagram, Facebook, and Twitter, where it actively engages with its audience through promotional campaigns, contests, and influencer collaborations. With over 1 million followers on Instagram, the brand leverages social media to stay relevant and trendy, showcasing the latest styles and keeping up with global fashion trends.

Brand Expansion and Collaborations

Wrogn has made its mark not just in India but internationally as well, with its products being available on leading e-commerce platforms such as Myntra, Amazon, and its own official website. The brand has also expanded to physical retail stores across several Indian cities, providing customers with a tactile shopping experience. Img source- Wrogn.com

One of the most remarkable aspects of Wrogn's growth is its collaboration with PUMA, a global sports brand. In this partnership, Wrogn has launched athleisure wear, blending comfort with street style. This collaboration further cements its position as a versatile brand that transcends traditional clothing categories.

Innovative Marketing and Engagement

Wrogn’s marketing strategy is centered around Virat Kohli’s massive fanbase, using his appeal to connect with millions of cricket lovers. The brand’s messaging revolves around self-expression and embracing flaws, aligning with Virat’s "fearless" persona on and off the field. Wrogn’s campaigns have used catchy phrases like "Play Wrogn" and "Wrogn is the New Right," appealing to customers who prefer fashion with an attitude.

In recent years, Wrogn has incorporated sustainability into its manufacturing processes, focusing on eco-friendly materials and production techniques. This shift reflects the growing demand for responsible fashion in the global market.

Wrogn stands out as a fashion brand that merges style, attitude, and sustainability. With Virat Kohli as the face and driving force behind it, Wrogn is more than just a label—it’s a movement that encourages its audience to challenge conventions and be unapologetically themselves. The brand’s focus on innovation, bold design, and consistent customer engagement ensures its place as one of India's leading youth fashion brands.

To explore more, visit their official site at Wrogn.com.