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Herringbone & Sui: Merging Timeless Craftsmanship with Modern Tailoring


History and Founder

Founded in 2014 by Samrat Som, Herringbone & Sui aims to blend traditional bespoke tailoring with modern aesthetics. Samrat Som envisioned creating a brand that brought the timeless charm of custom tailoring into the contemporary era. The brand reflects his passion for design and craftsmanship, appealing to men who appreciate a personalized and elegant approach to fashion.


Product Range

Herringbone & Sui offers an extensive range of luxury men’s wear, specializing in custom-made suits, blazers, bandhgalas, sherwanis, Nehru vests, and shirts. Whether for a wedding, business, or casual attire, their range embodies luxury and sophistication. Clients can select fabrics from a vast collection of

premium materials like Italian wool, Irish linen, and Egyptian cotton, ensuring that every piece is crafted to perfection.

Apart from suits, the brand also offers kurtas, trousers, and chinos, maintaining the same attention to detail in their casual wear. For formal events, Herringbone & Sui’s collection of bandhgalas and sherwanis is especially noteworthy, as they combine traditional designs with modern tailoring techniques to offer a unique look.


Customization and Atelier Experience

At the core of Herringbone & Sui’s brand philosophy is its commitment to bespoke tailoring. The brand offers clients a personalized, intimate atelier experience where skilled tailors ensure that each garment is tailored to the client's exact specifications. The process begins with one-on-one consultations, where clients can select fabric, cut, and style, ensuring a truly unique garment that reflects their personality and needs. From the first measurement to the final fitting, Herringbone & Sui guarantees perfection in every detail.


Social Media Presence

Herringbone & Sui actively engages with its audience on platforms like Instagram and Facebook. Their



Instagram feed, in particular, showcases their latest collections, behind-the-scenes glimpses of the tailoring process, and photos of clients wearing their custom creations. Their strong digital presence helps the brand stay connected with customers and maintain its position as a modern luxury tailoring house.


Commitment to Craftsmanship and Sustainability

Herringbone & Sui emphasizes high-quality craftsmanship, focusing on sustainability and ethical practices. They use premium fabrics sourced from trusted mills and follow eco-conscious methods in their tailoring processes. This commitment to ethical fashion aligns with the growing demand for sustainable luxury, making the brand a go-to for those seeking both style and responsibility.


Herringbone & Sui stands at the crossroads of tradition and modernity, offering men a luxury fashion experience that combines timeless elegance with contemporary styling. With their bespoke tailoring services, commitment to quality craftsmanship, and strong digital presence, they continue to set the standard for custom-made men's fashion in India.

For more information, visit their official website here.


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