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Linen Club: A Complete Guide to India’s Premier Linen Brand

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Introduction

Linen Club is the leading brand of linen fabrics in India, recognized for its premium quality and commitment to sustainability. A subsidiary of Grasim Industries under the Aditya Birla Group, Linen Club has been at the forefront of producing high-quality linen since its inception in 1949. The brand is celebrated for bringing luxury, comfort, and sustainability through its 100% European flax-sourced linen fabrics.


Founder and the Aditya Birla Group

Linen Club is part of the Aditya Birla Group, one of India's largest multinational conglomerates. The group Img source- linenclub.com

was initially founded by Seth Shiv Narayan Birla in 1857, and its legacy has been carried forward by successive generations, most notably by Kumar Mangalam Birla, who currently serves as its chairman. Under his leadership, Aditya Birla Group has not only expanded its business into various industries but also promoted sustainability and innovation, values that are central to Linen Club.

Kumar Mangalam Birla has been instrumental in Linen Club's success, supporting the brand’s expansion and focus on delivering eco-friendly, premium fabrics to both Indian and international markets. His forward-thinking approach ensures that Linen Club remains competitive and relevant in today’s textile industry.


Foundation and Evolution of Linen Club

Linen Club was founded in 1949 to cater to the demand for high-quality, natural fabrics in India. The brand introduced linen fabric sourced from the best European flax, ensuring that each piece reflected the richness and purity of the material. The fabric is processed using state-of-the-art technology, maintaining Linen Club’s focus on eco-friendly manufacturing while promoting elegance and sophistication.

The journey of Linen Club over the past seven decades is marked by innovation and craftsmanship. Initially catering to fabric production, the brand evolved to offer a wide range of ready-to-wear garments for men and women, thus becoming a full-fledged fashion brand. Today, Linen Club operates over 180 exclusive retail outlets across India, in addition to a strong e-commerce platform.


Product Range

Linen Club boasts a comprehensive portfolio of products, which include both fabrics and ready-made garments. These products are designed to cater to various fashion preferences while maintaining the comfort and breathability that linen is known for. Below is a deeper look into their offerings:

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Linen Fabrics

Linen Club’s fabric collection is diverse, with options available in multiple colors, weaves, and patterns. The fabrics are widely used by designers and tailors for custom outfits, such as:

  • Shirts and Tops: Lightweight and comfortable, ideal for both formal and casual occasions.

  • Trousers and Skirts: Breathable, durable, and fashionable, making them perfect for summer wear.

  • Kurtas and Ethnic Wear: Traditional wear infused with the rich texture and elegance of linen.

Ready-to-Wear Garments

Linen Club also offers an exclusive range of ready-to-wear garments. Their collections reflect the brand’s commitment to providing style, quality, and sustainability. Some of their key offerings include:

  • Men’s Shirts and Trousers: Classic and contemporary designs suitable for workwear or casual settings.

  • Women’s Dresses and Tunics: Stylish and comfortable pieces perfect for everyday fashion or special occasions.

  • Jackets and Blazers: Smart, well-fitted garments ideal for layering in formal or semi-formal events.

  • Accessories: Stoles, scarves, and pocket squares that are crafted from premium linen to add a sophisticated touch to any outfit.


Sustainability and Craftsmanship

A key differentiator for Linen Club is its commitment to sustainable fashion. Linen is widely regarded as one of the most eco-friendly fibers in the world. It requires less water and fewer pesticides compared to

Img source- linenclub.com

other crops, and every part of the flax plant is utilized, minimizing waste. The fiber is also biodegradable, aligning with global sustainability goals.

Linen Club takes sustainability further by implementing eco-conscious production processes. Th



e brand combines age-old craftsmanship with cutting-edge technology, ensuring that its fabrics not only meet high-quality standards but are also produced with minimal environmental impact.

The fabric undergoes several stages of refinement, including spinning, weaving, and dyeing, with attention to detail at every step. This dedication to quality has earned Linen Club a loyal customer base and established its reputation as a brand synonymous with luxury and sustainability.


Exclusive Retail Experience

Linen Club operates more than 180 exclusive brand outlets (EBOs) across major cities in India. These stores offer an immersive shopping experience where customers can explore a wide variety of linen fabrics and ready-to-wear collections. The stores reflect the brand’s commitment to offering luxury and sustainable fashion under one roof.

Apart from its offline presence, Linen Club has a robust e-commerce platform that caters to a global audience. Customers can easily browse through their extensive collection, get fashion advice, and make purchases online, ensuring that the convenience of shopping for premium linen is just a click away.


Social Media and Digital Presence

Linen Club has a strong digital presence across various social media platforms. Their social media accounts provide customers with updates about new collections, fabric care tips, styling advice, and behind-the-scenes glimpses into their sustainable production processes. Follow Linen Club on the following platforms to stay connected:

Through these platforms, Linen Club actively engages with its audience, promoting its latest fashion trends and emphasizing its sustainability initiatives. This interactive approach helps the brand maintain a loyal customer base and attract new consumers looking for eco-friendly luxury fashion.


Linen Club has become an iconic brand in India’s fashion and textile industry, offering a unique blend of craftsmanship, innovation, and sustainability. Its history, deeply rooted in the values of quality and eco-consciousness, continues to shape its future as the brand expands globally. With a diverse range of linen products and a steadfast commitment to environmental responsibility, Linen Club stands as a symbol of luxury, comfort, and green living.

For more information, visit the official Linen Club website and explore their offerings in greater detail.

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